From Bass Line to Bottom Line

Feb 26, 2026 by admin

Written by Jesse Scott  |  Photography by Eduardo Schneider

On any given weekend, Anna de Ferran might be spinning inside a Formula One paddock in Miami, soundtracking a luxury hotel takeover in London, or leading a branded activation for one of the world’s most recognizable companies.  

“I feel like I live mostly on an airplane,” she says, “but Fort Lauderdale is my home base.”

The daughter of two-time Indy Car champion and 2003 Indianapolis 500 winner Gil de Ferran, Anna’s family moved from London to South Florida when she was two. Her father’s career on international racing circuits made constant travel a fact of life long before her own work began taking her around the world.

After returning to England for school in her teens, she came back stateside to attend the University of Miami. Today, she credits the region’s international reach and access to two major airports as more than convenience. It is infrastructure.

“I’m literally equidistant between London and São Paulo,” she says with a laugh. “There aren’t many places you can say that.”

Before she became a founder, Anna made her name in electronic music under the moniker ADF, landing major club bookings and international broadcasts. She understands the adrenaline of a packed dance floor, the rhythm of a set building toward its drop. But her most consequential move did not happen in a booth. It happened on a whiteboard.

“I’ll always be a performer at heart,” she says. “But I realized at one point that my impact could be bigger than just me on stage.”

That realization became L’Amigas Collective, an all-female DJ agency now active across Miami, London, New York, Brazil, and the Middle East. What began as a community for women navigating the male-dominated world of electronic music has evolved into a global platform representing nearly 40 DJs.

Anna describes L’Amigas as sitting “at the intersection of corporate and creative.” 

It is a deliberate position. While many agencies chase headline nightclub bookings, L’Amigas built its reputation inside brand partnerships and large-scale activations. The network translates artistic energy into language executives understand, and interprets business objectives back to artists with equal fluency.

“Together we can do more,” she says. “Unfortunately, society has created this scarcity mindset, especially for women. But I truly believe collaboration creates more opportunity.”

The timing proved prescient. As Gen Z drinking habits shift and traditional nightlife economics fluctuate, more artists are pivoting toward brand partnerships and experiential work. L’Amigas was already there.

“I transitioned into brand work pretty early in my career,” Anna says. “Nightlife wasn’t good for my health, and I saw an opportunity. Now we haven’t really felt the downturn others are talking about. If anything, we’ve seen an upturn.”

That upturn is visible in the client list. Formula One is among the collective’s largest partners, a relationship that grew organically as Anna’s own presence within the F1 circuit expanded. At last year’s Miami Grand Prix, L’Amigas placed 10 female DJs across race weekend for brands including Heineken, Mercedes, F1 Academy and Gordon Ramsay. 

Beyond the track, the collective has worked with hospitality giants such as W Hotels and Hilton, financial institutions including UBS, and lifestyle platforms like Bumble. It is a roster that reads less like a nightlife résumé and more like a corporate power map.

“It’s actually crazy when I list some of these names,” she says. “I don’t think I could have manifested a better client list.”

Behind the scenes, the operation runs lean. Megan Fernandez, based in London and one of the roster’s standout DJs, focuses on talent. Taylor Futch, in Miami, oversees marketing and public relations while maintaining her own performance schedule. The structure allows for flexibility without sacrificing cohesion.

In South Florida, the roster includes Giovanna Elia, daughter of restaurateur Angelo Elia of Casa D’Angelo, underscoring the collective’s growing local visibility. Across the Atlantic, L’Amigas has built a strong London presence, with DJs regularly booked for fashion week events, private members’ clubs, and luxury brand launches. The transatlantic footprint now rivals Miami in both prestige and volume.

For corporate partners, that cohesion translates into reliability. L’Amigas does not operate on exclusivity; instead, it functions as a brokerage model, pairing artists with brands based on tone, audience, and objective. In a rapidly shifting events landscape, adaptability is currency.

“We focus less on growing the number of DJs and more on growing the client base,” Anna says. “Our talent comes organically because our reputation does.”

When she is home, Anna splits her time between select performances and scaling the collective’s global footprint. Expansion into emerging markets is on the horizon, along with deeper brand integration and sustained growth. The ambition is clear, but so is the intention.

“Florida is a great place to grow from,” she says. “There’s so much convergence here, and it’s easy to connect globally.”

For a DJ who once measured success in packed clubs and international broadcasts, the metrics have changed. Today, it is about opportunity created, doors opened, and women amplified. The stage is still there. The music still matters. But the mission is bigger than a set list.

The beat, it turns out, has only been the beginning.

The post From Bass Line to Bottom Line appeared first on Lifestyle Media Group.